ara en diria unes quantes, però aquesta no té preu:

To Koolhaas, the phenomenon of shopping has swallowed the world, making museums and malls and hotels all part of a single chaotic whole. He set his doctoral students at Harvard to work on a three-year study of shopping and concluded: 'The best metaphor for shopping is that of a dying animal - a dying elephant that in its death struggle becomes completely wild and uncontrollable.'